Investec MPS on Platform campaign
The campaign's objective is to support the launch of the new MPS on platforms service to raise awareness and generate leads among key Adviser segments, the primary audience are Independent Financial Advisers. The audience is currently been targeted through different channels like digital displays, retargeting social displays, print ads, direct mail and email. In order to get the best outcome from the campaign two different creatives have been designed, the testing will reveal which concept converts more leads.
Below the first design concept for the digital displays. The layout uses an image metaphorically connected with the main heading "Platform raise. Your fees lowered.". Three different messages have been produced, the click conversation rate is constantly monitored and, on due course, we will understand which message is performing better.
Hereunder, the second design concept. The design uses lettering as main communication element. In this instance, two different messages have produced and are currently under online test review.
The retargeting social displays are live on LinkedIn as Carousels and Link Ads. Currently, three massages are under test for each, the goal is to engage users in two ways: "Request a call back" to book an appointment and "Join the Webinar".
Below the "Request a call back" creative, design concept one.
Inviting leads to join the Webinar, design concept one.
"Request a call back" creative, design concept two.
Inviting leads to join the webinar, design concept two.
LinkedIn link ads, inviting leads to book an appointment, creative concept one.
LinkedIn link ads, inviting leads to book an appointment, creative concept two.
Print adverts, with a consistent design approach throughout the campaign. These examples show the design concept one.
Print ads, design concept two.
Email design produced to reach two type of audience: the one to the left Advisers who currently do not work with Investec (cold prospects), the one to the right Advisers who currently work with Investec (warm prospects).
